Gauher admits to being almost anal about tracking his Pay Per Click Formula 2.0 campaigns.

Visit here to find out what a >>> Pay Per Click Formula 1.0 student thinks of Gauher’s methods.

Pay per click advertising is one of the fastest ways to bring prospects to your affiliate website. The process is immediate and cost-effective to operate when the PPC advertising campaign is done correctly. Many beginning affiliate marketers fail to perform conversion tracking for PPC out of lack of familiarity with this tool and end up losing money on their advertising campaign.

What is Conversion Tracking for PPC?

Conversion tracking for PPC is a method that helps affiliate marketers to increase the return on their investment through a specific combination of keywords. It helps affiliate marketers to understand what keywords are useful for sending prospects to their website and converting the traffic into sales.

By using conversion tracking, affiliate marketers can discover what specific keywords are converting traffic to sales and what keywords are simply generating traffic with no sales. The method of conversion traffic ends up saving affiliate marketers time and money in the long run by eliminating the keywords that are not performing.

How Can I Start Conversion Tracking for PPC?

• Get an Affiliate ID: If you do not already have an affiliate ID, you can obtain one when you sign up with an affiliate program for a product you have decided to promote. Your affiliate ID is the tracking ID which is used to track your referrals as well as deliver the commissions that you have earned. In the case for some affiliate programs the tracking ID is added to your affiliate URL and is capable of telling you what keyword was typed into the search to find your affiliate website.
• Use a Conversion Tracking Program: Find a conversion tracking program such as Google AdWords to discover what keywords may produce a high conversion to sales ratio. There are many programs for pay per click advertising.
• Compose PPC Ad: Compose a PPC advertisement that is based on your keyword research. The keywords you use in a PPC ad will be triggered by the keywords that you potential visitors are using to find your advertisement. In this instance you may want to run several ads to determine which keywords are performing the highest conversion ratio.
• Use Keyword Tracking Software: There are many different kinds of keyword tracking software available on the market - HLOLA and Prosper202 are my choice. You will want to use these tools to save yourself time in setting up keyword tracking.

Set up the keywords for your PPC campaign in the keyword tracking software and include broad, phrase, and exact match versions of the keywords. The software will add individual tracking IDs to each of your keyword combinations.

Conversion tracking for PPC is also capable of generating pay per click reports that allow you to analyze your pay per click advertising campaign. By using tracking for PPC, you will always know if you are spending too much or too little on each prospect you acquire through your PPC marketing campaign. With conversion tracking for PPC you can make informed decisions that will save time and money, as well as consistently earn you a profit.

Author: Yefi Gureni

Yefi Gureni is a co-founder of PPC Bully, a keyword research tool for pay-per-click advertisers that spy on your competition and uncovers your competitors’ winning combinations of keywords, ads, merchants and landing pages, so you can dominate the PPC playground. Check out the video here: http://ppcbully.com?ref=ezine

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